Sitemap - 2023 - Elena's Growth Scoop

Ten of the Funniest Growth Memes

Unpacking what it means to be an interim leader.

My favorite go-to growth tactics.

The Power Shift: Mastering Reverse Interviews and Interim Roles

Why I Quit Full-Time Roles

How To Find Your Next Big Marketing Idea

The dire state of B2B marketing attribution

6 red flags when interviewing for a growth role

3 excuses enterprise sales-led companies make when their self-serve motion fails...🙄

Do you have career blues?

Failing, FTW!: Why you should fail 50% of your experiments

I bet you are doing product activation all wrong.

Is your international growth strategy a hot mess?

My substack journey: 0-$30K in ARR in six months

Your path to a leadership role doesn’t start with you.

Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program

To PLG or not PLG?

What The Freemium!?

Beyond creativity, the three required variables of a good B2B brand marketing campaign.

Is B2C and B2B Growth... the same?

The Seven Deadly Sins of MQL Stuffing.

Analytics Team: Strategic Partner or Service Org?

How to Build a Growth Engineering Team That WINS.

The secret sauce behind Word of Mouth growth loop.

The dark side of the leadership.

The path to your first advising contract.

What does an awesome pricing page look like?

Cost of Acquisition (CAC) trap.

Don't reinvent the wheel: 4 best growth design patterns.

Five Mistakes to Avoid as an Advisor

Is Solopreneurship Right For You?

B2B Product-Led Sales Guide

Five Important Yet Frequently Missed User Archetypes

Dirty dozen of PLG B2B SaaS health metrics with benchmarks

It’s all about trials

Product-led growth is many things. But here is what it's NOT.

A new way to visualize a career journey

Growth Matrix

I'd Segment That...

My course: Monetization and Pricing

My 1st Course: Experimentation and testing

My New Course! Growth Leadership Course

Five Laws of Growth