Sitemap - 2023 - Elena's Growth Scoop
Ten of the Funniest Growth Memes
Unpacking what it means to be an interim leader.
My favorite go-to growth tactics.
The Power Shift: Mastering Reverse Interviews and Interim Roles
How To Find Your Next Big Marketing Idea
The dire state of B2B marketing attribution
6 red flags when interviewing for a growth role
3 excuses enterprise sales-led companies make when their self-serve motion fails...🙄
Failing, FTW!: Why you should fail 50% of your experiments
I bet you are doing product activation all wrong.
Is your international growth strategy a hot mess?
My substack journey: 0-$30K in ARR in six months
Your path to a leadership role doesn’t start with you.
Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
Beyond creativity, the three required variables of a good B2B brand marketing campaign.
Is B2C and B2B Growth... the same?
The Seven Deadly Sins of MQL Stuffing.
Analytics Team: Strategic Partner or Service Org?
How to Build a Growth Engineering Team That WINS.
The secret sauce behind Word of Mouth growth loop.
The dark side of the leadership.
The path to your first advising contract.
What does an awesome pricing page look like?
Cost of Acquisition (CAC) trap.
Don't reinvent the wheel: 4 best growth design patterns.
Five Mistakes to Avoid as an Advisor
Is Solopreneurship Right For You?
Five Important Yet Frequently Missed User Archetypes
Dirty dozen of PLG B2B SaaS health metrics with benchmarks
Product-led growth is many things. But here is what it's NOT.
A new way to visualize a career journey
My course: Monetization and Pricing
My 1st Course: Experimentation and testing