Pricing pages are crucial in converting visitors/free users to paid customers. Important attributes of every pricing page:
Showcases monetization model
Easily understood
Instills trust
Assists consideration
Has clear navigation
The goal of the pricing page is to provide all the needed information to a potential customer to make a decision and then make it easy for them to take the next step.
Pricing page performance
Best-in-class in-app pricing pages with self-serve options convert ~15-20% of pricing visitors to the checkout page. Checkout pages usually convert 50% to paid customers.
Best-in-class pricing page design
After advising and seeing how 100’s SaaS pricing pages perform, here is the prototype that captures all of the best practices:
With commentary:
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