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Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
A party post, featuring insights from growth experts from Hubspot, Mathworks, Miro, and MongoDB!
Elena Verna
Aug 29
22
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Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
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To PLG or not PLG?
That is NOT the question.
Elena Verna
Aug 24
54
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To PLG or not PLG?
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2
What The Freemium!?
A guide to making your product... FREE!
Elena Verna
Aug 17
51
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What The Freemium!?
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8
Beyond creativity, the three required variables of a good B2B brand marketing campaign.
Billboards, anyone?
Elena Verna
Aug 15
25
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Beyond creativity, the three required variables of a good B2B brand marketing campaign.
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2
Is B2C and B2B Growth... the same?
Short answer: Nope.
Elena Verna
Aug 8
62
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Is B2C and B2B Growth... the same?
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6
The Seven Deadly Sins of MQL Stuffing.
The wrong way to do marketing.
Elena Verna
Jul 7
46
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The Seven Deadly Sins of MQL Stuffing.
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2
Analytics Team: Strategic Partner or Service Org?
Service data org will never lead to a data-driven culture.
Elena Verna
Jun 30
57
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Analytics Team: Strategic Partner or Service Org?
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6
How to Build a Growth Engineering Team That WINS.
Achieving the highly sought-after goal of regular quarterly lifts in key growth metrics.
Elena Verna
Jun 23
30
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How to Build a Growth Engineering Team That WINS.
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1
The secret sauce behind Word of Mouth growth loop.
Please help me welcome... love marks.
Elena Verna
Jun 16
45
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The secret sauce behind Word of Mouth growth loop.
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5
Cost of Acquisition (CAC) trap.
And why you should optimize payback period instead.
Elena Verna
May 12
52
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Cost of Acquisition (CAC) trap.
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