B2B Product-Led Sales Guide

A new selling standard

Apr 14, 2023

∙ Paid

Traditional top-down sales enterprise motion has dominated the B2B go-to-market for decades. A traditional sales funnel is the following: find enterprise buyers, pitch products, close contracts, and onboard users. Yet sales funnel performance is deteriorating, with sales systematically missing top-down quotas and marketing teams caught up in the MQL (Ma…

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