This is so great, thank you. Finally someone articulated this. It's exactly why the marketing term should also prioritize customer marketing - not slough it off to a CX team. My last company failed to do this and the churn is pretty bad. Marketing can never drive enough new business to succeed with a leaky boat.
I love this! Small improvements in churn can lead to significant revenue gains, far outweighing the benefits of marginal increases in conversion rates. The layered cake analogy nails this.
Great post. Interestingly I’ve always heard that it was “Net Revenue Retention” rather than “Net Dollar Retention” - wondering if those are the same thing?
Also, at Eventbrite when we IPOed we indeed had the “layer cake” chart - but we referred to it as “Rainbow Mountain” lol.
Love those layer cake charts, really drives the point home.
This is so great, thank you. Finally someone articulated this. It's exactly why the marketing term should also prioritize customer marketing - not slough it off to a CX team. My last company failed to do this and the churn is pretty bad. Marketing can never drive enough new business to succeed with a leaky boat.
I love this! Small improvements in churn can lead to significant revenue gains, far outweighing the benefits of marginal increases in conversion rates. The layered cake analogy nails this.
Great post. Interestingly I’ve always heard that it was “Net Revenue Retention” rather than “Net Dollar Retention” - wondering if those are the same thing?
Also, at Eventbrite when we IPOed we indeed had the “layer cake” chart - but we referred to it as “Rainbow Mountain” lol.
Great stuff
NRR and NDR are interchangeable. But RAINBOW MOUNTAIN??? I've never heard of that, but I LOVE IT.