Seven misconceptions about PLG.
Because using lists does not do your career justice.
Winning formula for long-term growth.

February 2023

Never should you ever skip profiling in onboarding in B2B PLG.
Those who drive revenue tend to lead companies. Learn to measure, test, and drive increased monetization at your company. This program covers building…
Go beyond A/B testing to build an experimentation system that produces wins, not random data points. Drawing on the methods used to grow companies like…
As a growth leader, you know that growth varies company to company. Tactics that worked at one place don’t work at another. You can’t just hire people…
Non-negotiable laws for every growth function. 1️⃣ Product Market Fit (PMF), then data, then growth. Growth creates the maximum product distribution via…