Archive - Elena's Growth Scoop

Create Growth Turbo Boosts: User Conferences

And a great forcing function for the product to pull their sh1t together too :)

Apr 22 •

Reverse Trials: Examples

From: Canva, Asana, Notion, Airtable, and Dropbox

Apr 12 •

What’s Your Monetization Color?

50 shades of GOLD.

Apr 3 •

March 2024

B2B Growth, IRL: How to do event marketing that actually makes a difference.

6 practical tips for making conferences your new favorite growth channel.

Mar 27 •

A New Framework: The Four W’s of Product-Led Sales

When, Who, Where, and What

Mar 20 •

The Trap of Tying Your Identity to Your Job Title.

Yet, do you feel judged by the title you hold? I did...

Mar 13 •

Try this onboarding email series strategy… it actually works!

And it is SO simple.

Mar 7 •

February 2024

The biggest mistake with product-led sales: hiring a sales team too soon.

How to start your product-led sales the right way.

Feb 28 •

B2B Product-Led Growth Non-Negotiable: TEAM Network Effects

But most miss this point and get stuck in the individual prosumer death spiral.

Feb 16 •

You are too aggressive. You should smile more.

Stop. Saying. This. Stuff. To. Women.

Feb 9 •

January 2024

There's a whole lot of ugly out there when it comes to growth teams.

Resulting in the systematic failure of growth teams across the entire industry.

Jan 29 •

Profiling: The onboarding step that transforms your growth efforts

No, adding profiling questions will not “ruin your onboarding CR.”

Jan 22 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts