Elena's Growth Scoop

My personal blog on all things related to scaling companies

Get the most powerful tactics from successful startups — 1 new idea, every week.

Insights for hypergrowth tech leaders

Step into a world of Product-Led Geekiness! Expect product and growth frameworks, colour commentary, mental models, hot takes and tales from a 20+ year product career - all delivered with candour and an occasional splash of British humour.

The single best insight I found last week, in 1 minute or less.

Actionable B2B (Product-led) Growth and Senior Leadership advice for founders and CXOs in tech who want to connect their product to revenue at scale. Bringing growth and product together with 25 years of operator and executive experience.

A weekly column on Growth & Product Strategy, company building and occasional hot takes.

Hard-won lessons on scaling tech products, teams, and cultures – so you get a head start.

B2B startup marketing advice and guides from Emily Kramer & Kathleen Estreich, former marketing leaders at Asana, Box, Intercom, Carta, & Scalyr and co-founders of MKT1 Capital.

Where serious seekers go to discover the clues to a healthier, happier, and more fulfilling life.

Practical guides and expert interviews to help you level up as a product leader and creator fast. Get my top 10 lessons when you sign up.

The beautiful mess of cross-functional product development

A weekly advice column about building product, driving growth, and accelerating your career.