Elena's Growth Scoop

My personal blog on all things related to scaling companies

Insights for hypergrowth tech leaders

Step into a world of Product-Led Geekiness! Expect product and growth frameworks, colour commentary, mental models, hot takes and tales from a 20+ year product career - all delivered with candour and an occasional splash of British humour.

The single best insight I found last week, in 1 minute or less.

Product-led growth and scaleup advice from 2 decades in tech. Over 50'000 readers on my product-led growth guide & lots of ears on my podcast. Actionable advice without the BS and countless guides to get you productive.

A weekly column on Growth & Product Strategy, company building, parenting and occasional hot takes.

Hard-won lessons on scaling tech products, teams, and cultures – so you get a head start.

Marketing advice for SaaS founders and marketers from Emily Kramer & Kathleen Estreich, former marketing leaders at Asana, Box, Intercom, Carta, & Scalyr.

Level up your product and creator skills in just 5 min a week. Get my guide on “How to Write Cold Emails that Get Replies" when you sign up.

The beautiful mess of cross-functional product development

A weekly advice column about building product, driving growth, and accelerating your career.