Good hint at the end: People are used to a certain scheme by now. Consistency is an important usability heuristic and there is a good chance people will understand your pricing page immediately.
If you decide to evolve the scheme, do you carefully.
Really short and informative. Great article Elena! Keeping the pricing page simple and explaining to your customers exactly what they get for the price will lead to much higher conversion rate. One interesting thing I saw companies do is that they will put all features on all plans and then highlight the ones that are included, or simply make the ones that are not seem "blended" with the background. That's a really interesting visual solution for me.
If I'm a startup/small SMV (say 50-150 employees) and I see social proof of Google or Amazon using the service, it might actually scare me "I don't need something for their size", and vise versa.
Do you have a recommendation on how to treat that?
Thank you. What's the best practice for describing the features in more detail? Would you link out from the pricing page to individual features or keep them in the signup funnel?
Good hint at the end: People are used to a certain scheme by now. Consistency is an important usability heuristic and there is a good chance people will understand your pricing page immediately.
If you decide to evolve the scheme, do you carefully.
Really short and informative. Great article Elena! Keeping the pricing page simple and explaining to your customers exactly what they get for the price will lead to much higher conversion rate. One interesting thing I saw companies do is that they will put all features on all plans and then highlight the ones that are included, or simply make the ones that are not seem "blended" with the background. That's a really interesting visual solution for me.
Great tips. Thanks Elena!
Question with regards to social proof.
If I'm a startup/small SMV (say 50-150 employees) and I see social proof of Google or Amazon using the service, it might actually scare me "I don't need something for their size", and vise versa.
Do you have a recommendation on how to treat that?
Thanks,
What about mobile? Small devices present a whole set of pricing information display challenges.
Thank you. What's the best practice for describing the features in more detail? Would you link out from the pricing page to individual features or keep them in the signup funnel?
This was great! Please do a review of an ‘optimised landing page’