Great post Elena! Loved the Product Led Account section!
I think I speak for most people nowadays but I would much rather do everything myself (sign up, try for free, then purchase) then schedule a call sometime in the week, have a call, set up trial, etc.. Not possible for everyone, but companies like Figma made it happen.
For example in my company we made a free trial for an ad agency. The troublesome part when hiring an agency is that you have to vet them, and you never really know what you get until you work with them. That's why we made a trial and users can sign up themselves and get full access without ever talking to the team. People don't want to be sold to, they would rather engage with the product themselves.
Very insightful! I’ve seen products sending you an outreach to upgrade just minutes after you sign up! Also interesting take on PLS; typically the buyers are not easy to acquire and convert to an engaged or activated user, any thoughts on the different ways one can approach and engage them?
Just here from lenny's pod because I remembered that you wrote an article and wanted to explore if there were any golden bits. ⛏️🪙
I have a personal question and would be super grateful if you'd offer some advice.
We have extremely good organic demand (several Fortune 500 companies have purchased). No SDR yet and no plans to hire one either but we want to go upmarket a bit more strongly. I'm curious, what's the easiest way to start PLS with fewer resources and do more with less? I'm thinking of layering on a new enterprise tier, making pricing public like Mixpanel did, emailing users to make sure people are aware of this tier, have some in-product triggers. Anything you'd recommend?
"End user is not a lead" I see a lot of companies getting confused about this recently. Great read :)
The best bit about this piece is that anyone can understand what Elena is saying. Masterpiece, Elena!
Very actionable guide! Piece of gold, thank you!
Fantastic piece.
Masterpiece, thanks !
Amazing content, Elena.
Great post Elena! Loved the Product Led Account section!
I think I speak for most people nowadays but I would much rather do everything myself (sign up, try for free, then purchase) then schedule a call sometime in the week, have a call, set up trial, etc.. Not possible for everyone, but companies like Figma made it happen.
For example in my company we made a free trial for an ad agency. The troublesome part when hiring an agency is that you have to vet them, and you never really know what you get until you work with them. That's why we made a trial and users can sign up themselves and get full access without ever talking to the team. People don't want to be sold to, they would rather engage with the product themselves.
Great stuff Elena!
Very insightful! I’ve seen products sending you an outreach to upgrade just minutes after you sign up! Also interesting take on PLS; typically the buyers are not easy to acquire and convert to an engaged or activated user, any thoughts on the different ways one can approach and engage them?
Thanks for the great guide Elena! Do you have guidance on ways to identify if the user is the buyer? I’ve been struggling to do so.
excellent piece!!
Amazing article!
Just here from lenny's pod because I remembered that you wrote an article and wanted to explore if there were any golden bits. ⛏️🪙
I have a personal question and would be super grateful if you'd offer some advice.
We have extremely good organic demand (several Fortune 500 companies have purchased). No SDR yet and no plans to hire one either but we want to go upmarket a bit more strongly. I'm curious, what's the easiest way to start PLS with fewer resources and do more with less? I'm thinking of layering on a new enterprise tier, making pricing public like Mixpanel did, emailing users to make sure people are aware of this tier, have some in-product triggers. Anything you'd recommend?