6 Comments

As always, crystal clear explanation and comparison between PLG and SLG. Always learning tons from your feeds. Thank you Elena!

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This one of the best explainers of PLG and SLG! Thank you for the visuals and comparisons Elena!

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Great explainer! The distinction between PLG vs SLG is important to get right, especially in cases when the product does not clearly lie in one territory but is more of a mix of both. In this case, the lines get blurred and having such a clear explanation of what is what and how to think about each is helpful. Thank you Elena!

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Hi Elena, as always this is really helpful content. love the PLG end user needs (M.A.P) and the 3X3 matrix! On the marketing-led motion, I would add that on the acquisition side it can help captures users as well as buyers from 3rd party platforms. And on the retention side, I would add engage (ex: newsletters, community events, etc) to trigger usage and would also add nudge dormant users. Let me know if you agree!

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Quite insightful. Do you write about market development strategies??? May be worth combining as a book

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This is great. I’d love to learn more about how a marketing led growth company could a utilize PLG playbook.

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