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To add some companies as examples that implemented different growth motions and that it's not an exclusive thing:

-> Hubspot:

While Hubspot is often cited for product-led growth they are insanely strong on marketing-led as well. Their inbound marketing ties in with their offering to automate other companies marketing efforts making it a perfect cycle.

-> Atlassian:

They use a product-led growth motion for their core products, such as Jira and Confluence, but also invest heavily in marketing and sales (-led) to grow their business. Afaik they also have strong partner programs.

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