Dirty dozen of PLG B2B SaaS health metrics with benchmarks
A set of key predictive indicators every B2B PLG should monitor.
I've operated or advised 30+ B2B companies with product-led growth (PLG) motion. With many similarities and even more differences, one constant stands out: quantitative metrics these companies use to evaluate the health of the PLG. And there are 12 of them - let's dig in!
Revenue is not it!
Revenue is not a metric. It's an outcome.
Many leaders obsess with…
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