Totally agree on CAC payback as a better lens, particularly GM-adjusted CAC payback, but <8 months feels extremely aggressive, especially for high NDR products and in the current environment. The latest data from Jamin Ball shows that the best public SaaS companies are all 12 months+.
Totally agree on CAC payback as a better lens, particularly GM-adjusted CAC payback, but <8 months feels extremely aggressive, especially for high NDR products and in the current environment. The latest data from Jamin Ball shows that the best public SaaS companies are all 12 months+.
Cost of operations/profit margins should also reduce the payback period, another area for the product engagement.
Interestingly, the metrics might be different, but the experiments/initiatives to improve the metrics will be same.