Elena's Growth Scoop

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My substack journey: 0-$30K in ARR in six months
The story of why I started and what I’ve learned.
 • 
Elena Verna
21
Your path to a leadership role doesn’t start with you.
A realization that changed my career trajectory.
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Elena Verna
5
August 2023
Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
A party post, featuring insights from growth experts from Hubspot, Mathworks, Miro, and MongoDB!
 • 
Elena Verna
3
To PLG or not PLG?
That is NOT the question.
 • 
Elena Verna
2
What The Freemium!?
A guide to making your product... FREE!
 • 
Elena Verna
8
Beyond creativity, the three required variables of a good B2B brand marketing campaign.
Billboards, anyone?
 • 
Elena Verna
2
Is B2C and B2B Growth... the same?
Short answer: Nope.
 • 
Elena Verna
6
July 2023
The Seven Deadly Sins of MQL Stuffing.
The wrong way to do marketing.
 • 
Elena Verna
2
June 2023
Analytics Team: Strategic Partner or Service Org?
Service data org will never lead to a data-driven culture.
 • 
Elena Verna
6
How to Build a Growth Engineering Team That WINS.
Achieving the highly sought-after goal of regular quarterly lifts in key growth metrics.
 • 
Elena Verna
1
The secret sauce behind Word of Mouth growth loop.
Please help me welcome... love marks.
 • 
Elena Verna
5
The dark side of the leadership.
That nobody talks about.
 • 
Elena Verna
15
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