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B2B Growth, IRL: How to do event marketing that actually makes a difference.
6 practical tips for making conferences your new favorite growth channel.
Mar 27
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Elena Verna
14
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B2B Growth, IRL: How to do event marketing that actually makes a difference.
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A New Framework: The Four W’s of Product-Led Sales
When, Who, Where, and What
Mar 20
•
Elena Verna
32
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A New Framework: The Four W’s of Product-Led Sales
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The Trap of Tying Your Identity to Your Job Title.
Yet, do you feel judged by the title you hold? I did...
Mar 13
•
Elena Verna
72
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The Trap of Tying Your Identity to Your Job Title.
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Try this onboarding email series strategy… it actually works!
And it is SO simple.
Mar 7
•
Elena Verna
75
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Try this onboarding email series strategy… it actually works!
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February 2024
The biggest mistake with product-led sales: hiring a sales team too soon.
How to start your product-led sales the right way.
Feb 28
•
Elena Verna
33
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The biggest mistake with product-led sales: hiring a sales team too soon.
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B2B Product-Led Growth Non-Negotiable: TEAM Network Effects
But most miss this point and get stuck in the individual prosumer death spiral.
Feb 16
•
Elena Verna
55
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B2B Product-Led Growth Non-Negotiable: TEAM Network Effects
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You are too aggressive. You should smile more.
Stop. Saying. This. Stuff. To. Women.
Feb 9
•
Elena Verna
91
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You are too aggressive. You should smile more.
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January 2024
There's a whole lot of ugly out there when it comes to growth teams.
Resulting in the systematic failure of growth teams across the entire industry.
Jan 29
•
Elena Verna
49
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There's a whole lot of ugly out there when it comes to growth teams.
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Profiling: The onboarding step that transforms your growth efforts
No, adding profiling questions will not “ruin your onboarding CR.”
Jan 22
•
Elena Verna
67
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Profiling: The onboarding step that transforms your growth efforts
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Why, When, and How to add Sales to your Product-Led Growth motion.
Most do it for the wrong reasons, too soon, and create dreaded internal channel conflict.
Jan 11
•
Elena Verna
42
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Why, When, and How to add Sales to your Product-Led Growth motion.
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How to land an interim leadership role… if you’re not Elena.
What to do, if you don’t happen to have $10B+ companies begging to work with you.
Jan 2
•
Elena Verna
and
Jonathan Yagel
51
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How to land an interim leadership role… if you’re not Elena.
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December 2023
Ten of the Funniest Growth Memes
A key to learning from everyday mistakes is learning to laugh at yourself - Adam Grant
Dec 27, 2023
•
Elena Verna
130
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Ten of the Funniest Growth Memes
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