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My substack journey: 0-$30K in ARR in six months
The story of why I started and what I’ve learned.
Sep 19
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Elena Verna
108
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My substack journey: 0-$30K in ARR in six months
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21
Your path to a leadership role doesn’t start with you.
A realization that changed my career trajectory.
Sep 6
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Elena Verna
47
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Your path to a leadership role doesn’t start with you.
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5
August 2023
Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
A party post, featuring insights from growth experts from Hubspot, Mathworks, Miro, and MongoDB!
Aug 29
•
Elena Verna
22
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Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
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3
To PLG or not PLG?
That is NOT the question.
Aug 24
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Elena Verna
54
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To PLG or not PLG?
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2
What The Freemium!?
A guide to making your product... FREE!
Aug 17
•
Elena Verna
51
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What The Freemium!?
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8
Beyond creativity, the three required variables of a good B2B brand marketing campaign.
Billboards, anyone?
Aug 15
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Elena Verna
25
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Beyond creativity, the three required variables of a good B2B brand marketing campaign.
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2
Is B2C and B2B Growth... the same?
Short answer: Nope.
Aug 8
•
Elena Verna
62
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Is B2C and B2B Growth... the same?
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6
July 2023
The Seven Deadly Sins of MQL Stuffing.
The wrong way to do marketing.
Jul 7
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Elena Verna
46
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The Seven Deadly Sins of MQL Stuffing.
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2
June 2023
Analytics Team: Strategic Partner or Service Org?
Service data org will never lead to a data-driven culture.
Jun 30
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Elena Verna
57
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Analytics Team: Strategic Partner or Service Org?
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6
How to Build a Growth Engineering Team That WINS.
Achieving the highly sought-after goal of regular quarterly lifts in key growth metrics.
Jun 23
•
Elena Verna
30
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How to Build a Growth Engineering Team That WINS.
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1
The secret sauce behind Word of Mouth growth loop.
Please help me welcome... love marks.
Jun 16
•
Elena Verna
45
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The secret sauce behind Word of Mouth growth loop.
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5
The dark side of the leadership.
That nobody talks about.
Jun 8
•
Elena Verna
78
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The dark side of the leadership.
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15
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