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Product-led growth is many things. But here is what it's NOT.
Seven misconceptions about PLG.
Elena Verna
Mar 14
33
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Product-led growth is many things. But here is what it's NOT.
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A new way to visualize a career journey
Because using lists does not do your career justice.
Elena Verna
Mar 6
32
3
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A new way to visualize a career journey
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Growth Matrix
Winning formula for long-term growth.
Elena Verna
Mar 2
34
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Growth Matrix
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February 2023
I'd Segment That...
Never should you ever skip profiling in onboarding in B2B PLG.
Elena Verna
Feb 27
25
3
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I'd Segment That...
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My course: Monetization and Pricing
Those who drive revenue tend to lead companies. Learn to measure, test, and drive increased monetization at your company. This program covers building…
Elena Verna
Feb 27
6
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My course: Monetization and Pricing
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My 1st Course: Experimentation and testing
Go beyond A/B testing to build an experimentation system that produces wins, not random data points. Drawing on the methods used to grow companies like…
Elena Verna
Feb 27
3
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My 1st Course: Experimentation and testing
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My New Course! Growth Leadership Course
As a growth leader, you know that growth varies company to company. Tactics that worked at one place don’t work at another. You can’t just hire people…
Elena Verna
Feb 24
4
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My New Course! Growth Leadership Course
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Five Laws of Growth
Non-negotiable laws for every growth function. 1️⃣ Product Market Fit (PMF), then data, then growth. Growth creates the maximum product distribution via…
Elena Verna
Feb 24
28
1
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Five Laws of Growth
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