Elena's Growth Scoop

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The Power Shift: Mastering Reverse Interviews and Interim Roles
How to beat the odds that aren't exactly stacked in your favor.
 • 
Elena Verna
3
Why I Quit Full-Time Roles
When Enough Is Enough
 • 
Elena Verna
17
How To Find Your Next Big Marketing Idea
Introducing the I.D.E.A. framework
 • 
Elena Verna
 and 
Tom Orbach
2
The dire state of B2B marketing attribution
It’s rather… embarrassing.
 • 
Elena Verna
11
6 red flags when interviewing for a growth role
Dodge the traps.
 • 
Elena Verna
1

Career Stuff

See all
The Power Shift: Mastering Reverse Interviews and Interim Roles
How to beat the odds that aren't exactly stacked in your favor.
 • 
Elena Verna
3
Why I Quit Full-Time Roles
When Enough Is Enough
 • 
Elena Verna
17
6 red flags when interviewing for a growth role
Dodge the traps.
 • 
Elena Verna
1

Growth Stuff

See all
How To Find Your Next Big Marketing Idea
Introducing the I.D.E.A. framework
 • 
Elena Verna
 and 
Tom Orbach
2
The dire state of B2B marketing attribution
It’s rather… embarrassing.
 • 
Elena Verna
11
3 excuses enterprise sales-led companies make when their self-serve motion fails...🙄
Make. it. stop.
 • 
Elena Verna
2

Recent posts

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Is your international growth strategy a hot mess?
I bet your company is just putting on the 'Internationalization Theater.'
 • 
Elena Verna
3
Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
A party post, featuring insights from growth experts from Hubspot, Mathworks, Miro, and MongoDB!
 • 
Elena Verna
3
To PLG or not PLG?
That is NOT the question.
 • 
Elena Verna
3
Elena's Growth Scoop
Elena's Growth Scoop
Anything and everything about Growth. PLG & PLS B2B flavor with meme sprinkles. Occasional extra satire topping.
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