Elena's Growth Scoop

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My substack journey: 0-$30K in ARR in six months
The story of why I started and what I’ve learned.
 • 
Elena Verna
21
Your path to a leadership role doesn’t start with you.
A realization that changed my career trajectory.
 • 
Elena Verna
5
Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
A party post, featuring insights from growth experts from Hubspot, Mathworks, Miro, and MongoDB!
 • 
Elena Verna
3
To PLG or not PLG?
That is NOT the question.
 • 
Elena Verna
2
What The Freemium!?
A guide to making your product... FREE!
 • 
Elena Verna
8

career

See all
My substack journey: 0-$30K in ARR in six months
The story of why I started and what I’ve learned.
 • 
Elena Verna
21
Your path to a leadership role doesn’t start with you.
A realization that changed my career trajectory.
 • 
Elena Verna
5
The dark side of the leadership.
That nobody talks about.
 • 
Elena Verna
15

growth

See all
Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program
A party post, featuring insights from growth experts from Hubspot, Mathworks, Miro, and MongoDB!
 • 
Elena Verna
3
To PLG or not PLG?
That is NOT the question.
 • 
Elena Verna
2
What The Freemium!?
A guide to making your product... FREE!
 • 
Elena Verna
8

Recent posts

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The dark side of the leadership.
That nobody talks about.
 • 
Elena Verna
15
The path to your first advising contract.
Not sure how to get started? Then this post is for you.
 • 
Elena Verna
3
What does an awesome pricing page look like?
Design that performs.
 • 
Elena Verna
9
Elena's Growth Scoop
Elena's Growth Scoop
Anything and everything about Growth. PLG & PLS B2B flavor with meme sprinkles. Occasional extra satire topping.
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